MSF EUT Consent Mode Policy Compliance

Valento Family of Croix-des-Bouquets is committed to upholding the highest standards of data privacy and user consent in accordance with the European Union’s General Data Protection Regulation (GDPR), as well as with Google’s MSF (Minimum Standards Framework) and Enhanced User Transparency (EUT) Consent Mode guidelines. Our implementation ensures that users are given clear, actionable choices about how their data is collected and used while browsing our nonprofit website.

We have deployed a comprehensive consent management platform that activates a cookie consent banner as soon as a user visits the site. This banner explicitly informs users about the use of cookies for analytics and advertising purposes and provides the ability to accept, decline, or customize their consent settings. This mechanism is designed to align with the legal requirements of obtaining prior consent before deploying any non-essential cookies or third-party tracking technologies.

Our website uses Google Consent Mode (v2) to adjust the behavior of analytics and advertising tags based on user consent. When a user provides consent, cookies related to Google Analytics or Google Ads are activated and begin collecting standard browsing and usage information. If a user declines consent, these tags operate in "denied" mode, ensuring no personal data is recorded or transmitted, but anonymous, aggregated signals may still be sent to Google to preserve basic functionality and performance insights.

For users in the European Economic Area (EEA), the cookie banner respects regional data protection laws and remains visible until the user takes action. Consent data is stored securely in localStorage and is periodically reviewed to ensure it remains valid and up to date. Users can revisit and adjust their preferences at any time via the 'Cookie Settings' link found at the bottom of every page of our website.

All data collected—whether through user input or with consent—is handled in accordance with our internal data protection policies. Our staff and any third-party partners we work with are trained in data security protocols and must comply with relevant privacy regulations. We do not share or sell user information, and all analytics are conducted on an aggregated and anonymized basis unless consent is explicitly given for more granular data collection.

To ensure full compliance with Google’s Consent Mode and EUT requirements, our team regularly reviews and updates tag implementation using Google Tag Manager. We also maintain a complete registry of all cookies and tracking technologies used on our website, which is made available through our publicly accessible Cookie Policy. This registry includes the purpose of each cookie, duration, and the third parties involved.

We take special care to ensure transparency in how we use analytics data. Metrics collected help us understand visitor behavior, improve website performance, and evaluate the effectiveness of our outreach programs. For example, we use aggregated data to monitor donation trends and engagement with health, education, and community development content—without ever compromising individual user identities.

Valento Family recognizes the importance of empowering users with meaningful control over their data. We ensure that all privacy notices are easy to read, that consent actions are clearly logged, and that withdrawal of consent is as simple as providing it. We are committed to ethical data practices and continuously work to enhance transparency and compliance across our digital properties.

If you have any concerns about how your data is used, or if you wish to request access, deletion, or correction of your personal information, please contact us using the details provided on our Contact Page. We respond to all inquiries within the timelines required by GDPR and similar regulations.

This Consent Mode Policy was last updated on July 16, 2025. Valento Family reserves the right to modify this policy in response to updates in legislation, changes in our technology infrastructure, or adjustments to Google’s Consent Mode standards. Continued use of our website implies acceptance of the most current policy version.